DO you bite your nails? Have you pierced your tongue? Is your tote bag emblazoned with the words “I’m with Stupid →”? People look and act the way they do for a myriad of reasons. However, we commonly shape our behavior or tweak our appearance in an attempt to control how others perceive us. Some call it common sense.
Social Psychologists and Sociologists call it “impression management” and associate much of their understanding of the process to the sociologist Erving Goffman, who wrote The Presentation of Self in Everyday Life (1959) and observed human interactions as theatrical performance.
Social Psychologists and Sociologists have focused attention for decades upon impression management, the ability to manage one’s presentation of self in a social context.
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