"On the one hand, eliminating the middleman would result in lower costs, increased sales, and greater consumer satisfaction"
"What do you mean 'let's get rid of the middlemen', we are the middlemen!
Hummm, our desire to be accurate in our judgments can sometimes interfere with our desire to feel good about ourselves ;)
Most of us hold two very different motivations simultaneously. On the one hand, we want to be accurate in our judgments about ourselves and others. On the other hand, we don't want to be accurate if it means we will learn something bad about ourselves or those closest to us.
Social Psychology, Saul Kassin